“We believe that Target Marketing, also known as Niche Marketing is the Most Important Element of Your Entire Sales and Marketing Strategy", “The new era of pull versus push advertising has begun…”

Although many conventional marketing strategies will aimlessly push products or services to consumers who don’t need or want them and can not afford them, you cannot hope to market your products or services to everyone, even if you think everyone needs them. By focusing on one or more targets you're able to connect with these people at a much higher level, thus automatically gain more business.

Certain groups of people or businesses are more likely to want and need your products and services more than others. More importantly your target must focus on the groups who can AFFORD your products or services. There's no point in targeting groups who want and need your products or services if many of them can't afford them! Because you're targeting smaller numbers, the same amount of money you were previously using to acquire clients or customers, is spread across a smaller number, and therefore you have more to spend on each prospect than you would if your market was bigger. This alone makes you more successful. In a nutshell your target market (niche market) is a segment that represents your best chance of getting a good return for your marketing efforts.

Number of emails sent
 Number of emails opened
  Delivery statistics
   URLs viewed by customers
    Number of coupons viewed
     Number of special offers viewed
      Number of customers that un- subscribed
       Number of emails passed on

Following each email campaign the Partner and Campaign Manager will review the results and based on the numbers, make adjustments to improve their next campaign.

Never before has reporting of this nature been available for any kind of advertising or marketing. Partners will be impressed by the reports and the speed with which their campaigns reach their customers and impact their business. Our experience has shown that 80% of the emails open.

“The new era of pull versus push advertising and marketing has begun…”

The average human being processes anywhere between 6,000 to 10,000 thoughts per day, while the average American is exposed to 3,000 to 5,000 advertisements per day. How is anyone able to sift through all of the clutter as advertisers fight for positioning in pushing their products and services in your face. Consumer driven internet information lets the consumer dictate how, when, where, and if they receive product and service information they are interested in. Permission based marketing is the solution to advertisers and consumers needs, and the end to visual pollution!
Permission based email campaigns are one of the most effective and economical forms of advertisement. The advertiser is target marketing verses shot-in-the-wind marketing which result in no accountability of effectiveness of the promotion.

Permission based marketing utilizes a data base of contacts that are generated by the CRM program where permission to market has been given by the customer being advertised to. Unlike the conventional way of contact generation where the advertiser purchases the contact information without permission from the customer. An email campaign will consist of:

• An e-coupon
• An e-flyer
• An email/text message offer

• Our products are custom designed and include rich graphics, printable coupons, tracking links, and many more features.
• Detailed and live reports allow customers to track campaigns.
• Customer’s emails will get through because Phorsite Partners is Can-spam compliant and white listed to ISPs like AOL, MSN, Yahoo, and more...

         Earlier this month, as the airline industry was imploding once again -- with American Airlines grounding hundreds of thousands of passengers during its faulty-wiring debacle, and as pilots were talking about possibly grounding the proposed Delta-Northwest merger for fear of getting burned in contract talks -- I was happily flying on my new favorite airline, Virgin America.

An airline that, amazingly, knows how to make passengers happy because it understands not just the business of travel but the art of interactive media.

No surprise there: Virgin America, a cousin of Virgin Atlantic, was founded by media master Richard Branson.

First, I should note that certain elements of Virgin America's aesthetics are a bit too over-the-top hipster-y for my taste. There is moody purple and pink accent lighting in the cabin and annoying techno-lite music piped into the lavatories. And when the airline kicked off its Los Angeles-to-Seattle route April 10, I couldn't have cared less that indie celebrities such as actor Lukas Haas and the band The Donnas (who performed at the VA gate at LAX) made the scene.

But Virgin America excels where it matters: where the customer sits. And given that VA focuses on long-haul flights (I've flown the JFK-to-LAX route four times so far), that makes all the difference.

The Virgin Atlantic customer experience is built around something called Red, an in-flight entertainment system you interact with via a 9-inch seat-back LCD touch screen and a corded remote control/keyboard that nestles into the arm of your seat. Now, plenty of airlines, from Virgin Atlantic to JetBlue, have good in-flight entertainment systems, but Red ups the ante in several significant ways. It shows on-demand movies and satellite TV, of course, but it also has video games, a nicely curated collection of music videos and more than 3,000 MP3s. There's seat-to-seat text chat, and Virgin will add satellite-enabled internet access, including Wi-Fi if you're lugging your own computer, later this year. But the truly brilliant thing about Red is that it uses its elegantly designed, Linux-based touch-screen interface as a virtual refrigerator that you can peer into anytime you get thirsty or hungry.

If you want a specific soft drink or coffee or tea or a bottle of water, you select it via Red's full-color photographic menu, and minutes later a flight attendant delivers it (free). Same thing with paid snacks and meals and alcoholic beverages: You add stuff to your Red "cart," swipe your credit card -- Virgin America is a "cashless airline" -- and whatever you ordered likewise magically appears minutes later.

This results in a subtle but rather massive paradigm shift. No more tedious, intrusive "chicken or beef?" routines. You eat and drink when you want to, not when the cart rolls around. The flight attendants seem happier, because they have to make only one trip to serve a passenger. There's no more griping, either, when certain food and drink items run out; they just disappear from the real-time menu.

And perhaps most important, by treating food service as a media function, Red allows you to preserve your own immersive-media cocoon. (No more listening to flight attendants listing the drinks that are available or the snack boxes remaining for nearby passengers.)

In a way, Virgin America is just doing what all smart purveyors of media are doing these days: empowering the customer by tweaking interactive media interfaces to offer near-instant gratification. But in the context of a hermetically sealed tin can hurtling through the air, it feels revolutionary. As a Virgin America customer, you're no longer infantilized; you're no longer at the mercy of a bunch of overworked sky mommies who will probably just end up disappointing you.

By Simon Dumenco

Published:  Advertising Age, April 21, 2008

         Earlier this month, as the airline industry was imploding once again -- with American Airlines grounding hundreds of thousands of passengers during its faulty-wiring debacle, and as pilots were talking about possibly grounding the proposed Delta-Northwest merger for fear of getting burned in contract talks -- I was happily flying on my new favorite airline, Virgin America.

An airline that, amazingly, knows how to make passengers happy because it understands not just the business of travel but the art of interactive media.

No surprise there: Virgin America, a cousin of Virgin Atlantic, was founded by media master Richard Branson.

First, I should note that certain elements of Virgin America's aesthetics are a bit too over-the-top hipster-y for my taste. There is moody purple and pink accent lighting in the cabin and annoying techno-lite music piped into the lavatories. And when the airline kicked off its Los Angeles-to-Seattle route April 10, I couldn't have cared less that indie celebrities such as actor Lukas Haas and the band The Donnas (who performed at the VA gate at LAX) made the scene.

But Virgin America excels where it matters: where the customer sits. And given that VA focuses on long-haul flights (I've flown the JFK-to-LAX route four times so far), that makes all the difference.

The Virgin Atlantic customer experience is built around something called Red, an in-flight entertainment system you interact with via a 9-inch seat-back LCD touch screen and a corded remote control/keyboard that nestles into the arm of your seat. Now, plenty of airlines, from Virgin Atlantic to JetBlue, have good in-flight entertainment systems, but Red ups the ante in several significant ways. It shows on-demand movies and satellite TV, of course, but it also has video games, a nicely curated collection of music videos and more than 3,000 MP3s. There's seat-to-seat text chat, and Virgin will add satellite-enabled internet access, including Wi-Fi if you're lugging your own computer, later this year. But the truly brilliant thing about Red is that it uses its elegantly designed, Linux-based touch-screen interface as a virtual refrigerator that you can peer into anytime you get thirsty or hungry.

If you want a specific soft drink or coffee or tea or a bottle of water, you select it via Red's full-color photographic menu, and minutes later a flight attendant delivers it (free). Same thing with paid snacks and meals and alcoholic beverages: You add stuff to your Red "cart," swipe your credit card -- Virgin America is a "cashless airline" -- and whatever you ordered likewise magically appears minutes later.

This results in a subtle but rather massive paradigm shift. No more tedious, intrusive "chicken or beef?" routines. You eat and drink when you want to, not when the cart rolls around. The flight attendants seem happier, because they have to make only one trip to serve a passenger. There's no more griping, either, when certain food and drink items run out; they just disappear from the real-time menu.

And perhaps most important, by treating food service as a media function, Red allows you to preserve your own immersive-media cocoon. (No more listening to flight attendants listing the drinks that are available or the snack boxes remaining for nearby passengers.)

In a way, Virgin America is just doing what all smart purveyors of media are doing these days: empowering the customer by tweaking interactive media interfaces to offer near-instant gratification. But in the context of a hermetically sealed tin can hurtling through the air, it feels revolutionary. As a Virgin America customer, you're no longer infantilized; you're no longer at the mercy of a bunch of overworked sky mommies who will probably just end up disappointing you.

By Simon Dumenco

Published:  Advertising Age, April 21, 2008